Introduction to Music Video: Blog tasks

1) What are the key conventions of music video?

  • movement
  • camerawork
  • performance
  • narrative
  • visual effects 
  • promotional device
  • editing & sound
  • mise-en-scene

2) What is intertextuality?

Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?

Originally, music videos were made like mini ‘films’ of the bands performing (e.g. The Beatles, Elvis)

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 as a platform for music videos and the first music channel on television. In the 1980s and 1990s big budgets were spent on producing innovative and creative music videos such as Michael Jackson’s Thriller that had a film narrative, a well known director and featured intertextuality (horror films)

5) How are music videos distributed and watched in the digital age?

In 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common.


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