OSP: Introduction to influencers
1) What years did YouTube, Twitter and Instagram launch? - Youtube was launched in 2005. - Twitter was launched in 2006. - Instagram was launched in 2010. 2) What is the definition of an influencer? A person who inspires people on social media. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. One example of an influencer is Cristiano Ronaldo and has over 670 million followers on Instagram. 4) How big is the influencer industry according to the article? More than 50million. 5) What are the problems associated with being an influencer? Online hate and abuse, the pressure of always trusting to seem ‘perfect’ in front of yo pour fans, mental health issues. 6) Why is it suggested that audiences actually like being sold products by influencers? This is because they look up to influencers and believe that they will share their honest opinions. 7) What representation of beauty ...