Newspapers: Daily Mirror - Audience and Industries

 Audience


1) What is the Daily Mirror's audience? List the key statistics here. 

- almost half the audience aged 65+
- working classes (C2-E based on NRS social grades
- left-leaning political party supporters

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

It gives the audience the entertainment that they want to see.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

- To find out what is going on in the world around us.
- hear about the latest scandals and gossip


4) Why are print newspapers generally read by older audiences?

It may be a habit for many people from the older audience and the newspaper are created to be aimed at the older generation as they know that the younger generation either don't enjoy reading the news or they access it online as they find it easier and it is free

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

they have many images, making it seem move believable for the audience watching. texts that they want people to know are written in bold or a type of font which will easily catch the readers eye.

Industries

1) What company owns the Daily Mirror and why are they struggling? 

Reach PLC. They are struggling because of the growth of the internet, many people now access the news from social media rather than buying a newspaper. There is also television news which is updated 24 hours and news on social media is more up to date than a newspaper.

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  



3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?



4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?



5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

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