OSP: Introduction to influencers

1) What years did YouTube, Twitter and Instagram launch?

- Youtube was launched in 2005.
- Twitter was launched in 2006.
- Instagram was launched in 2010.

2) What is the definition of an influencer?

A person who inspires people on social media.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

One example of an influencer is Cristiano Ronaldo and has over 670 million followers on Instagram.

4) How big is the influencer industry according to the article?

More than 50million.

5) What are the problems associated with being an influencer?

Online hate and abuse, the pressure of always trusting to seem ‘perfect’ in front of yo pour fans, mental health issues.

6) Why is it suggested that audiences actually like being sold products by influencers?

This is because they look up to influencers and believe that they will share their honest opinions. 

7) What representation of beauty is often found on Instagram or other influencer sites?

The New Yorker’s Jia Tolentino noted the gradual emergence, among “professionally beautiful women” today, of a look known as “Instagram face”. It’s “a young face, of course, with poreless skin and plump, high cheekbones”, long lashes and full lips.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

In my opinion, influencers can be a positive and negative influence on our society, I believe that it depends on who the influencer is and how they act towards our community. One example may be Marcus Rashford, who is a positive influence to our society as he helps out the people in need however some may disagree with me and believe that what he does is not right.

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