Demographics and Psychographics: blog tasks

 Create a new blogpost called 'Demographics and Psychographics'.

1) What information do media companies use to create a demographic profile of their audience?

- Age/Gender

- Race 

- Location

- Employment status

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

It makes it easier for you reach your target audience.

3) What are the seven different Psychographic groups? 

- The aspirer 

- The explorer

- The reformer 

- The succeeder

- The resigned 

- The struggler 

- The mainstreamer 

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

The aspirer: They seek status.

The explorer: They seek discovery.

The reformer: They seek enlightenment.

The succeeder: They seek control.

The resigned: They seek to survive. 

The struggler: They seek escape.

The mainstreamer: They seek security. 

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

I think I belong in the explorer group as I like to discover new things and experiences and I attract new brands/products as it is quite interesting.