BLACKPINK - How You Like That: Blog tasks

 BLACKPINK - How You Like That: Blog tasks

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA.

2) What audience pleasures are offered by the music video for How You Like That?

Applying Blumler and Katz Uses and Gratifications theory:

• Diversion: music video conventions – performance, effects, fast pace etc.
• Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
• Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
• Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 



4) How was the How You Like That music video marketed and promoted to the audience?

The video’s release was preceded by a series of teasers on the band’s social media accounts, a reality show and a dance performance video.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

The K-pop genre reflects the global nature of the media and music industries. Over the last 20 years, K-pop has become a cultural sensation as groups like BTS and BLACKPINK enjoyed global success. This has also resulted in Korean culture becoming mainstream in the West.

Industry

1) How were BLACKPINK formed and what records have they broken?

Blackpink was formed in 2016 by Korean entertainment company YG entertainment and by 2020 was one of the most successful K-pop bands in the world. 

2) What other successful artists have YG Entertainment created? You may need to Google this.

BIGBANG, 2NE1, iKON, BLACKPINK, TREASURE, and WINNER, as well as solo artists like PSY, SEVENTEEN, and AKMU. 

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

With music videos now largely consumed on YouTube, regulating the content of music videos is very difficult. Some UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC).

The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella. 

5) How are UK-based music videos regulated and what types of content require warnings? 

The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.