fajr's media

  1) What year was the advert produced? This advert was from the 1955s. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Representation of women from the 1950s  can be seen from the OMO advert through the use of the medium close-up shot in a high-angle which focuses out attention on her heavy make-up but also how inferior and powerless she might be compared to men. The use of a female character reinforces who the target audience is. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? 'Newsflash' ( verbal code )  - heading of the advert. Design links to radio news (popular in 1950s). Also links to the image of the product synergy. Advert is targeting female audience. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the m...

  Create a new blogpost called 'Gender representation in advertising'. 1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Some stereotypes you find are that women are seen as inferior to men and they should be doing all cooking and cleaning in the household (housewife). These are made and put into adverts to advertise a product but by putting down girls or making it a joke. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Women are still inferi...

  Part 1: Skittles advert analysis 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do thi s. - The Picture of the product. - Unique selling point (USP) - makes the product special or different. - Setting/colour scheme with connotations'. - Logo - sometimes the brand name, sometimes a picture associated with brand. - Slogan - catchy phrase, the ethos. - Anchorage text that gives us more information and facts about the product.  2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The USP is how the sweets are shapes in a rainbow and the colour scheme is all rainbow because of the colour of the sweets.  Look at the Maltesers example above if you are unsure ho...