Advertising: Key conventions

 Part 1: Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

- The Picture of the product.

- Unique selling point (USP) - makes the product special or different.

- Setting/colour scheme with connotations'.

- Logo - sometimes the brand name, sometimes a picture associated with brand.

- Slogan - catchy phrase, the ethos.

- Anchorage text that gives us more information and facts about the product. 

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The USP is how the sweets are shapes in a rainbow and the colour scheme is all rainbow because of the colour of the sweets. 

Look at the Maltesers example above if you are unsure how to complete these tasks.

Part 2: Advert research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience