fajr's media

  Create a new blogpost called 'Reception theory'. 1) What is the preferred reading of a media text? This is the message or ideology/belief the producers want the audience to believe.    2) What is the oppositional reading of a media text? This is when the consumer takes away an opposite message or belief different to what the producers intended. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? They might think teenagers are disrespectful and get caught up in violence and crime due to the people they are surround themselves with or the place and area they have been brought up in. This is an example of preferred reading as this is what the producers want them to think.   4) Why might young people reject this reading and construct an oppositional reading of the trailer? Look at this McDonald's advert: 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. I...

  Your learner response is as follows: Create a new blog post called ' Media assessment 1: Learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Fajr, a good first assessment! Some ability to apply denotation and connotation throughout this assessment. EBI: For Q5 -  you did not comment on how the WaterAid advert included mise-en-scene. Read Q's carefully in future assessments. 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1/1 Q2: 1/1 Q3: 5/12  Q4: 2/2  Q5: 3/6 Q6: 3/8 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. One of my strongest questions is Question 4 as I was able to connote the image clearly, I spoke about the sadness in the young child's eyes, the lack ...

  Create a new blogpost called ' Demographics and Psychographics'. 1) What information do media companies use to create a demographic profile of their audience? - Age/Gender - Race  - Location - Employment status 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier for you reach your target audience. 3) What are the seven different Psychographic groups?  - The aspirer  - The explorer - The reformer  - The succeeder - The resigned  - The struggler  - The mainstreamer  4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer: They seek status. The explorer: They seek discovery. The reformer: They seek enlightenment. The succeeder: They seek control. The resigned: They seek to survive.  The struggler: They seek escape. The mainstreamer: They seek security.  5) What psychographic group or groups do YOU belong in? Think...

1) First blog task - 10 questions 2) Denotation and Connotation 3) Introduction to Photoshop: fruit bowls 4) Mise-en-scene: Stranger Things 5) Camerawork: shots and angles 6) Camera movement and editing 7) Blog feedback and learner response