KISS FM Breakfast show CSP

1) Read page 2. What is KISS FM's mission?

The KISS Network, made up of KISS FM UK, KISSTORY and KISS FRESH, entertains more 15-34yr olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. These young people are always onto the next thing, they want or already own the latest cool stuff and have the devices at their fingertips to facilitate this sense of immediacy. It’s more than just dual screening – it’s about using multiple devices simultaneously from a mobile, tablet, TV, and laptop!

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

The KISS audience is a 15-34, 60/40 Female to Male split and united by their love of music and the cool stuff

they’re into right now. Alongside travel and movies, tech really excites them, we see more entries for tech-wins than any other commercial incentive and with over 1.3m downloads of the KISS Kube App, we’re adding huge mobile and digital value by enabling our audience to interact with us on the go, and listen live or again later.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

KISS FM UK is the UK’s largest multimedia brand for engaging 15-34yr olds across it’s multiple touchpoints. From social timelines to YouTube, live events and on- demand streaming on apps, KISS connects with its audience through a multi- platform strategy of presenting content around the music they love and the things they’re

into, wherever, whenever and however they want it.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS FRESH is where you’ll find exclusive first plays of the biggest track from some of the hottest artists and

producers in the industry. It plays the biggest urban and rhythmic tunes in Hip Hop, Dance, House and Afrobeats with shows from top DJ’s like Tiffany Calver, DJ Pioneer and James Hype. Get ready to hear huge tracks from Stefflon Don, Camel Phat, Drake, Wilkinson and Calvin Harris mixed with some of the freshest tunes. KISS FRESH is available on DAB (in London), Freeview, Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

- app

- live events

- radio

- online

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

Listeners to the KISS breakfast show can be seen as active because they often text, call, and join in with competitions, which means they interact with the programme. However, some listeners may be passive, just having it on in the background while getting ready. Overall, I think most are active because the show encourages participation and makes the audience feel involved.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

The KISS FM Breakfast show offers several audience pleasures. It gives entertainment through music, jokes and games, and social interaction by letting listenrs text in and join competitions. It also provides personal identity, as youg people can relate to Jordan and Perri, and some information through news and celebrity updates. This links to Blumler and Katz's Uses abd Gratifications theory. 

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

In the 1960s, audiences mainly listened to music on vinyl or radio, with little choice. Today, people use streaming apps, podcasts, and on-demand radio, which means they can listen anywhere and anytime. Audiences have become more active, choosing playlists and interacting through social media, unlike the mostly passive listeners of the 1960s. 

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

Tony Blackburn's 1967 show was formal and passive, while KISS FM is informal, interactive, and uses social media to engage audiences.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Preferred reading: Fans love KISS FM because its fun, entertaining, and interactive. 

Oppositional reading: Some might fidn it too loud, silly,  or aimed only ay young people and prefer more serious radio. 

Industry

1) When did KISS FM first launch and what type of station was it then? 

KISS FM first launched in 1985 as a London-based pirate radio station playing dance, soul, and hip-hop music.

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

You can find 9 different media types.

3) How does KISS FM make money? 

KISS FM makes money throiugh advertising, sponsoreships, and events.

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

According to the latest RAJAR figures, the show now reaches approximately 477,000 weekly listeners, marking a 12.8% decrease compared to the previous quarter.

5) How is KISS FM regulated and what can happen if they break the rules?

KISS FM is regulated by Ofcom, the UK communications regulator. If they break the rules like airing offensive content, misleading ads, or not meeting broadcasting standards, they can face fines, warnings, or even loss of their licence.