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Showing posts from March, 2025

Heat case study: blog tasks

Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. In print – we bring readers a truly unique, quality  experience. From clever A-list access shoots no  other magazine could pull off to celeb news – heat  has the celeb contacts to give readers the exclusive  every time. 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Celebrity news: heat is the beating heart of the  showbiz world. We ensure heat readers are  always in the know and give them conversation-  starters they can show off about to their mates down  the pub. Our journalists have the answers to the  questions before they’ve even been asked. We help  celebrities to talk about their biggest secrets and we  find the funny, wherever it’s hiding. 3) Now look at  page 4  ...

Represent NHS Blood & Transplant campaign: blog tasks

  Work through the tasks in this blogpost to make sure you're an expert on this CSP. 1) What is an advertising campaign?  An advertising campaign is a series of advertisements that share a singular theme, message or idea. 2) What is the objective of the NHS Represent campaign?  The campaign gives information on why blood from people with a BAME background is so vital. 3) What does this advert want people to do once they've seen it (the 'call to action')?  They want them to support the campaign. 4) Why is the advert called 'Represent'?  The advert is called represent to say that if you donate blood and help then you are representing your community/ethnicity/heritage.   5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. The producer has chosen famous BAME celebrities such as Nico...