Media assessment 2 learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Some ability to respond to the 20-mark question in this paper with knowledge of the film industry. 

EBI: You need to prepare better for the future media assessments, too many basic errors e.g Q1 + Q2, Q4 + Q5.

Not enough overall media terminology displayed in your responses - make flashcards to avoid this problem. 

2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1: 0 marks
Q2: 0 marks

Q3: 3 marks
Q4: 1 mark
Q5: 1 mark
Q6: 8 marks

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.

I think I missed out on extra marks because I didn't answer in full detail.

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

I think I could have done better if I explained in more details. One answer I could of used is serious facial expression - non-verbal code. 

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.

vertical integration - when one conglomerate owns different companies in the same chain of production.

complete ownership = more profit.

- Greater control over every stage of the production.

- Increasing profit.

- Having complete ownership over creative products. 

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

• Excellent understanding of both the theoretical framework and the influence of contexts, demonstrated by consistently effective discussion of the extent to which low budget/independent film productions cannot compete with Hollywood Busters.
• Excellent, astute judgements and conclusions that are consistently well supported by relevant examples. 
• Consistent appropriate and effective use of subject specific terminology throughout. 
•  Good understanding of both the theoretical framework and the influence of contexts, demonstrated by frequent effective discussion of the extent to which low budget/independent film productions cannot compete with Hollywood blockbusters. 
• Good judgements and conclusions that are frequently well supported by relevant examples.