Denotation & Connotation blog tasks: advert analysis Create a new blogpost in your GCSE Media blog called ' Denotation and connotation '. 1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert? Denotation: This printed advertisement consists of a young African boy stood in front of a rural suburban village (technical code). It also features a water aid logo (symbolic code) and a slogan (written code). Connotation: The slogan is deliberately written in bold and white to get people who are seeing this to notice what is going on and what they are struggling with. The connotations of placing the logo and slogan encourages people to help out those in need. They may feel guilty for just ignoring what they have seen. Analysis: The choice of the background could be s...
Create a new blogpost called ' Demographics and Psychographics'. 1) What information do media companies use to create a demographic profile of their audience? - Age/Gender - Race - Location - Employment status 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier for you reach your target audience. 3) What are the seven different Psychographic groups? - The aspirer - The explorer - The reformer - The succeeder - The resigned - The struggler - The mainstreamer 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer: They seek status. The explorer: They seek discovery. The reformer: They seek enlightenment. The succeeder: They seek control. The resigned: They seek to survive. The struggler: They seek escape. The mainstreamer: They seek security. 5) What psychographic group or groups do YOU belong in? Think...
Film Industry: Marvel Cinematic Universe blog tasks Read this BBC article on the Marvel Cinematic Universe and answer the following questions based on the article: 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? There wer e 22 films. 2) How much money have the MCU films made in total according to this article? They have made $18.2 billion. 3) Why did Marvel create the Avengers films? In 2007, marvel was recovering from bankruptcy so had to sell of the most popular characters like the X-men and Spider-Man. However, marvel still owned the characters - Iron Man, the Hulk, Thor and Captain America - so used the early MCU films to introduce these heroes. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Spider-Man was sold to Sony. However, Sony and Marvel have agreed a partnership that allows Spider-Man to appear in MCU films. 5) Which company owns the rights to the...
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