Denotation & Connotation blog tasks: advert analysis Create a new blogpost in your GCSE Media blog called ' Denotation and connotation '. 1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert? Denotation: This printed advertisement consists of a young African boy stood in front of a rural suburban village (technical code). It also features a water aid logo (symbolic code) and a slogan (written code). Connotation: The slogan is deliberately written in bold and white to get people who are seeing this to notice what is going on and what they are struggling with. The connotations of placing the logo and slogan encourages people to help out those in need. They may feel guilty for just ignoring what they have seen. Analysis: The choice of the background could be s...
Create a new blogpost called ' Demographics and Psychographics'. 1) What information do media companies use to create a demographic profile of their audience? - Age/Gender - Race - Location - Employment status 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier for you reach your target audience. 3) What are the seven different Psychographic groups? - The aspirer - The explorer - The reformer - The succeeder - The resigned - The struggler - The mainstreamer 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer: They seek status. The explorer: They seek discovery. The reformer: They seek enlightenment. The succeeder: They seek control. The resigned: They seek to survive. The struggler: They seek escape. The mainstreamer: They seek security. 5) What psychographic group or groups do YOU belong in? Think...
1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above. 2) What is conglomerate ownership and how does it link to Black Widow? Most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). An example of this is Disney owning Marvel. This links to Black widow because Disney owns marvel. This means that they can afford to make more expensive films, market them around the world at great expense and ensure that they are hugely profitable. 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? Some features that tell us the film was made with a big budget blockbuster is by there being well-known actors and the protagonist Scarlett Johansson is also very well-known. There...
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