1) Who is the target audience for Doctor Who? Do you think it has changed since 1963? I think the target audience ranges from older viewers as doctor who had come out 1963 which means those people could still be into the show and carry on watching, however there are still younger viewers which could be ages of around 12-50 as it is still a very popular series. 2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: personally relating to something - seeing your lifestyle on screen. Think about how different audiences may identify with Susan, her teachers or the Doctor. Personal Relationships: personally relating to something - seeing your lifestyle on screen. Think about how different audiences may identify with Susan, her teachers or the Doctor. Diversion (Escapism): escapism and being enterta...
Create a new blogpost called Industries: Ownership and Control . Complete the following tasks and reading exercises: 1) What is a conglomerate in the media industries? A conglomerate is a major media company. 2) What is a subsidiary ? A subsidiary is a company that belongs to another company. 3) What are the benefits for media companies of vertical integration ? The benefit is they make more profit. 4) What are the benefits for media companies of horizontal integration ? The benefit is that it widens the audience. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. - Disney - Call of Duty - Fifa 6) What is convergence and what device has changed the relationship between audiences and producers? Convergence is the process by which multiple media technologies are brought together i...
1) What audience do you think His Dark Materials is aimed at and why? Think about demographic and psychographic groups. You can revise Pyschographics here . Aimed at a contemporary family audience for the BBC Sunday night broadcast slot (8.10pm) Targeted at fans of the fantasy genre along with fans of the original books by Philip Pullman. Diverse representations of gender and race may appeal to a younger audience. Rated for 14+ by HBO due to some scenes that may be frightening to younger children. The UK DVD release of His Dark Materials season 2 is rated 12 by the BBFC. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: friendship, loss/isolation(danger). Personal Relationships: Will represents everything character (normal) unused to magic; children...
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