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Tatler: case study blog tasks

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I ntroduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? ‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP” KATE REARDON EDITOR, TATLER 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Circulation 80,035 Readership 163,000 Average HHI £261,572 Female 73% ABC1 83% AB 51% Average Age 41 London/SE 70% 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? £843 MILLION SPENT ON FASHION IN THE PAST YEAR 96% OF TATLER READ...

Magazines: Final index

1 )   Magazines: Tatler magazine CSP 2)  Magazines: Heat magazine CSP  

Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band? Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? The simple performance video subverts music video conventions that became steadily more complicated and narrative-based in the 1980s and 1990s. 4) How did fans take a leading role in making Arctic Monkeys famous b...

Advertising & Marketing: Final index

1 )  Advertising and Marketing: Key conventions 2)   Gender stereotypes in advertising   3)  Advertising CSP 1: OMO print advert   4)  Advertising CSP 2: Audrey Hepburn Galaxy advert 5)  Media assessment 2 learner response 6)  Advertising CSP 3: Represent NHS Blood campaign  

BLACKPINK - How You Like That: Blog tasks

  BLACKPINK - How You Like That: Blog tasks Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA. 2) What audience pleasures are offered by the music video for How You Like That? Applying Blumler and Katz Uses and Gratifications theory: Diversion: music video conventions – performance, effects, fast pace etc. Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members. Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen. Surveillance: Western audiences gain knowledge of Korean music and culture. 3) Pick out three particul...

Introduction to Music Video: Blog tasks

1) What are the key conventions of music video? movement camerawork performance narrative visual effects  promotional device editing & sound mise-en-scene 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? Originally, music videos were made like mini ‘films’ of the bands performing (e.g. The Beatles, Elvis) 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos and the first music channel on television.  In the 1980s and 1990s big budgets were spent on producing innovative and creative music videos such as Michael Jackson’s Thriller that had a film narrative, a well known director and featured intertextuality (horror films) 5) How are music videos distributed ...

Heat case study: blog tasks

Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. In print – we bring readers a truly unique, quality  experience. From clever A-list access shoots no  other magazine could pull off to celeb news – heat  has the celeb contacts to give readers the exclusive  every time. 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Celebrity news: heat is the beating heart of the  showbiz world. We ensure heat readers are  always in the know and give them conversation-  starters they can show off about to their mates down  the pub. Our journalists have the answers to the  questions before they’ve even been asked. We help  celebrities to talk about their biggest secrets and we  find the funny, wherever it’s hiding. 3) Now look at  page 4  ...