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BLACKPINK - How You Like That: Blog tasks

  BLACKPINK - How You Like That: Blog tasks Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA. 2) What audience pleasures are offered by the music video for How You Like That? Applying Blumler and Katz Uses and Gratifications theory: Diversion: music video conventions – performance, effects, fast pace etc. Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members. Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen. Surveillance: Western audiences gain knowledge of Korean music and culture. 3) Pick out three particul...
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Introduction to Music Video: Blog tasks

1) What are the key conventions of music video? movement camerawork performance narrative visual effects  promotional device editing & sound mise-en-scene 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? Originally, music videos were made like mini ‘films’ of the bands performing (e.g. The Beatles, Elvis) 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos and the first music channel on television.  In the 1980s and 1990s big budgets were spent on producing innovative and creative music videos such as Michael Jackson’s Thriller that had a film narrative, a well known director and featured intertextuality (horror films) 5) How are music videos distributed ...
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Heat case study: blog tasks

Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. In print – we bring readers a truly unique, quality  experience. From clever A-list access shoots no  other magazine could pull off to celeb news – heat  has the celeb contacts to give readers the exclusive  every time. 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Celebrity news: heat is the beating heart of the  showbiz world. We ensure heat readers are  always in the know and give them conversation-  starters they can show off about to their mates down  the pub. Our journalists have the answers to the  questions before they’ve even been asked. We help  celebrities to talk about their biggest secrets and we  find the funny, wherever it’s hiding. 3) Now look at  page 4  ...
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Represent NHS Blood & Transplant campaign: blog tasks

  Work through the tasks in this blogpost to make sure you're an expert on this CSP. 1) What is an advertising campaign?  An advertising campaign is a series of advertisements that share a singular theme, message or idea. 2) What is the objective of the NHS Represent campaign?  The campaign gives information on why blood from people with a BAME background is so vital. 3) What does this advert want people to do once they've seen it (the 'call to action')?  They want them to support the campaign. 4) Why is the advert called 'Represent'?  The advert is called represent to say that if you donate blood and help then you are representing your community/ethnicity/heritage.   5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. The producer has chosen famous BAME celebrities such as Nico...
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Galaxy 'Chauffeur' advert: blog tasks

1) What key conventions of TV advertising can you find in the Galaxy advert? - logo - sound - camera - narrative (storyline) - 'call to action'  - mise-en-scene 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The Galaxy brand identity has focused on luxury and indulgence for over 25 years. This 1995 advert is a good example of the Galaxy brand and also features a nostalgic. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?   Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s. She was associated with Hollywood glamour and style and was also a fashion icon and model. She died in 1993 at the age of 63. 4) What is intertextuality? Intertextuality is w hen one media text refers to or suggests another media text. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - C...
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Media assessment 2 learner response

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Some ability to respond to the 20-mark question in this paper with knowledge of the film industry.  EBI: You need to prepare better for the future media assessments, too many basic errors e.g Q1 + Q2, Q4 + Q5. Not enough overall media terminology displayed in your responses - make flashcards to avoid this problem.  2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1: 0 marks Q2: 0 marks Q3: 3 marks Q4: 1 mark Q5: 1 mark Q6: 8 marks Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any media terminology wrong in the assessment you can make a note of it here. I think I ...
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Advertising CSP 1: OMO print advert

  1) What year was the advert produced? This advert was from the 1955s. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Representation of women from the 1950s  can be seen from the OMO advert through the use of the medium close-up shot in a high-angle which focuses out attention on her heavy make-up but also how inferior and powerless she might be compared to men. The use of a female character reinforces who the target audience is. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? 'Newsflash' ( verbal code )  - heading of the advert. Design links to radio news (popular in 1950s). Also links to the image of the product synergy. Advert is targeting female audience. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the m...
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