Tatler: case study blog tasks
I ntroduction - Tatler Media pack 1) Look at the Tatler Media Pack . Go to page 2 : how does the editor introduce the magazine? ‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP” KATE REARDON EDITOR, TATLER 2) Now go to page 4 of the Media Pack. Focus on the print magazine ( NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Circulation 80,035 Readership 163,000 Average HHI £261,572 Female 73% ABC1 83% AB 51% Average Age 41 London/SE 70% 3) Look at page 6 . What do Tatler readers think about fashion? How much do they spend? £843 MILLION SPENT ON FASHION IN THE PAST YEAR 96% OF TATLER READ...